IMPACT
Our Process
Every piece we bring into the shop is carefully chosen with intention. We spend a lot of time curating our collection to ensure that each item meets a few key criteria — because we believe your wardrobe should feel as thoughtful as it is beautiful.
Here’s what we look for:
Nature-Inspired Calm
 We choose colors that feel grounding and serene — shades you’d naturally find outdoors. You won’t find bold and bright prints here (when was the last time you actually saw something bold and bright in nature?). Our palette is soft, timeless, and easy to mix and match.
Thoughtful Texture & Detail
 Each piece includes subtle textures or unique little details that elevate it — whether it’s a delicate stitch, a gentle drape, or a fabric that feels extra special. These are the things that make simple clothes feel anything but ordinary.
Made In-House, With Care
Every piece is made in our own Sedex-certified factory, where we carefully oversee every step of the process — from the first cut to the final stitch. This means we can ensure the highest quality, longevity, and care goes into each garment. Our team works in a safe, ethical environment, and when you shop with us, you’re supporting the very hands that made your clothes — no middlemen, just thoughtful craftsmanship.
Conscious Packaging
We pack every order in a reusable drawstring bag made from leftover fabric scraps from our studio. It’s our way of reducing waste and giving new life to beautiful materials — plus, it’s perfect for storing your pieces or packing them for travel.
Â
Giving back with Purpose
Social responsibility is at the heart of what we do. Our founder, Enid, is of Indian origin, and it’s deeply important to her that our work creates opportunities where they’re needed most. In partnership with the Niveda Foundation, our workshop in India helps train women—particularly those from rural areas—in the art of sewing. Many of these women have faced lives with limited choices and unsafe circumstances. Through skill-building and support, we aim to help them reclaim their independence and become the authors of their own stories.
Â
